The here and now

Yesterday morning, I was checking out the Gary Vaynerchuck daily email and saw this video (click here if you can’t view) that kind of hammers home a lot of the market research that has been coming out lately. Brands seem to rely on the traditional data that has been collected over time and say this is what our customers want while ignoring the real-time information available.

It is almost as if some are still on the bandwagon that since social media is still evolving many would like to dismiss its value and ignore the customer. Question is, when they do start listening will they pick the here and now or something being said today?

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