State of Social Media in the USA

High above, over a true "home of the brave," the floating folds of the Star Spangled Banner symbolize the American way of life to soldiers in training for the battles that will bring freedom to an unhappy, wartorn world, Fort Knox, Ky. (LOC)

This post originally ran on CommsCorner, but I wanted to share with you in case you missed it.

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. One thing led to another and we agreed to take a page out of the playbook of two of the world’s best piano men, Billy Joel


and Sir Elton John, by banging out on our keyboards for a joint composition. If you were expecting crooning or sweet melodies, you’ve come to the wrong place. Instead we’ve turned our keyboards towards trans-Atlantic posts on our respectivecountries.  Adam struck first with this post on the UK’s statistics. I suggest giving a read as it’ll help you in your research. Now it’s my turn to return serve and dish out the state of social media in the former colony.

According to Pew, the top three countries in terms of adoption are:

  1. United States – 46%
  2. Poland – 43%
  3. UK – 43%

Sure 46 percent is nice to look at and show to bosses, but what does that really mean? To get a better understanding I’ll break down some statistics based on the major networks and the location based networks.


  • 70% of the US’ 149 Million Facebook users login daily (Ogilvy)
  • Facebook is the top visited website, accounting for over 8% of all online visits (Hitwise)
  • 46% of US small businesses utilize social media in their marketing mix (Vistaprint)


  • Americans spend 2 hours, 12 minutes per day on Twitter (Experian)
  • 62.14% of Twitter users are in the US (Sysomos)
  • 66.93% of iPhone users who utilize Twitter are in the US (Sysomos)


  • YouTube accounts for 86% of US online video watching, Hulu, the #2 site, receives just 7% (imediaConnection)

Location Based Networks

  • Foursquare’s largest check-in was in Washington D.C. with over 30,000 (Mashable)
  • Gen Y accounts for 44% of US’ location based network users (Forrester)

I get excited looking at these numbers that make up the overall percentage of the US social media population. As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future.  Where do you see it going?

There are no comments yet. Be the first and leave a response!

Leave a Reply

Wanting to leave an <em>phasis on your comment?

Trackback URL