Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects.
This image from the creative team at Vistaprint showcase some additional creative ways that businesses can utilize their business cards beyond the contact data.
Some of my favorites include:
- using the reverse as an appointment reminder (my dentist does this and I love it)
- showcasing customer testimonials
- leveraging the reverse for coupons
How do you use your business cards?
Super clever ways to use business cards Jeff. Especially like the idea of placing a coupon on the back of the card. Is it the norm nowadays for your clients to list their social media channel links on their cards as well?
@John_Trader1 I would have to look at data to be 100% honest with you and don’t know off the top of my head. We do know that our core customer set is leveraging Facebook for their business and also rolled out a line of cards for networking that includes the major network logos that folks can show the URLs for. I can say that I do love seeing what customers do with their cards though, every impression is a chance to make a bigger impact, even on something as small as a business card.
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Thanks Jeff for finding this inspiring image. I’m sure your readers got some creative new ideas for their own business cards. It always helps when a business card stand out. Today I’ve curated a post showing the 29 most creative and outstanding business cards I found on the web. Check it out if you need even more inspiration! And thanks again for your post! http://communicateskills.com/2012/08/12/the-most-creative-business-cards-youve-ever-seen/