What is your community’s golden key?

Last week, Montecristo Cigars sent me an email asking if I wanted to enter their social club. Two days late, I got a welcome kit. This all got me thinking as to what community managers needed to consider when building out their communities. Some more thoughts are in the video below:

When looking at community building, what is in it for the end-user? Is it:

  • unique experiences
  • cool swag
  • discounts
  • exclusive content

What say you? What is your golden key?


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