Category Archives: Book Review

Catching the Storytelling Animal

This post contains video, click here if you are having trouble viewing. Reading is something that I have enjoyed since my childhood. So when I heard about Jonathan Gottschall’s The Storytelling Animal, I was intrigued and very thankful that Houghton Mifflin Harcourt sent me a copy to review. The book deconstructs stories and looks at…

Are you ready for Social TV?

This post contains video, please click here if you are having trouble viewing. A couple of months back, I was in a discussion over my head on social television with some folks. Many of them were pro social TV and I was of the mindset that it was an up-and-coming trend. So when Mike Proulx…

Is your business customer-centered?

This post contains video, click here if you are having trouble viewing. When I first heard of Brian Solis’ End of Business as Usual, I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book…

Reviewing the science of social media

This post contains video, click here if you cannot view. When I received a copy of Dr. Michael Wu’s the Science of Social Media, I was more than happy to dive in. After reading, I can say that despite being ~100 pages, the good Doctor gives readers a great understanding of what makes users of…

A no bullshit approach to social media

This post contains video, please click here if you cannot view. This post also includes the words shit and bullshit, so if this offends you, please click here for a cuss-free post. The first time I saw Jason Falls speak, he was jumping up and down (literally) yelling about silos sucking. Since then, I have…

New to social media? Read this book

This post contains video, click here if you cannot view it. I like to read, a lot and learn a lot via reading books. With that said, I really wish that Christopher Barger had written The Social Media Strategist four years ago when I was getting into the space. What took you so long Barger? Not…

Are you scared of Flinching? Do something about it

This post contains video, if you cannot view, click here. Have you ever stopped doing something because something inside you said to stop? If so, you flinched. Want to get away from that? Check out this free book from Julien Smith.

Google