Category Archives: Company

Why targeting matters… a @Klout fail

I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…

Silos suck

Raise your hand if you have ever beaten your head because of a silo within your organization. It is OK to admit it, we’ve all been there. This cartoon from Hugh MacLeod will cheer you up. Source: via Jeff on Pinterest

Uncommon uses for business cards

Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. This image from the creative team at Vistaprint showcase some additional…

Nike gets it right with NFL uniform launch

It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. One of these rare…

Are you communicating effectively?

This post contains video, please click here if you cannot view. On a recent trip to Barcelona, I was hit in the face with a language barrier and was unable to communicate. This made me do some soul searching at how I communicate with people. So to you I ask how effective are you communicating?

Have you stepped outside your comfort zone lately?

This post contains video, if you cannot view it please click here. This final post in the lessons from Disney series takes a look at the importance of stepping out of our comfort zones. When was the last time you stepped outside of yours?

Exit through the gift shop, a lesson from Disney

This post contains video, please click here if you can’t view. On a recent trip from Disney I contemplate one of their best practices – exiting through the gift shop. This is the second installment of a three part series. Have you done this for your company?