Category Archives: Guest Post

Untapping the social side of beer

This is a guest post from Nick Gosselin. As Benjamin Franklin once said, “There can‘t be good living where there is not good drinking.” So true Mr. Franklin, so true. For those who know me, I’m an avid craft beer enthusiast interested all facets of the industry. I enjoy keeping tabs on what my favorite brewery’s have coming down the pipeline, as…

Measuring Social Influence

This is a guest post from Jason Mollica.  If you want to get a reaction from a public relations or social media pro, ask them about influence. You are sure to get answers from each end of the spectrum. Some will say influence is misconstrued as “popular.” Others believe that follower numbers measure influence. But…

Social Media: Personal or Impersonal?

This is a guest post from Christina Khoury, a founding member of the PR Breakfast Club. For more information on Christina, check out her bio below. Social media is what you make of it.  This goes for both companies and individuals.  As an individual who loves building relationships through social media, it infuriates me when people say…

Are you in a blogging rut?

Jeff Esposito asked me to write a guest post here on the topic of social media measurement. The following post is not about social media measurement. Yesterday, Tac Anderson wrote a post about an issue I know too well: bloggers’ neglect. As I’ve been going through the list of people I follow on Twitter looking to see…

Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

I used to think Yelp was pretty cool. Kinda like that slightly-older but still-in-high-school boyfriend you had way back when: he knew the best people, the best places to go, but once you graduated, you just knew he wasn’t really your style, so you went your separate ways. Yelp, like that ex of yours, is…

What BP could have done better – a counterpoint

This is a counterpoint article to my post on BP earlier today from my friend Justin Goldsborough. Click here to see the initial post. We’d love to hear what you think. I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. In…

15 interesting facts about social media use in the UK

I stumbled across a free tool recently called Global Index Web Lite, which provides social media usage insights for 15 countries around the world including the USA, UK, Australia and China. After getting over the shock that a free resource like this exists, I thought it’d be useful to pull out the key findings of…

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