Category Archives: Marketing

Kobe vs. Messi = video gold

Nicely done commercial showing what is really important…

Pledge NOW to Bring “SMAC! Sock Monkeys Against Cancer” to Life!

NoMo is the ringleader of “SMAC! – Sock Monkeys Against Cancer”, a gang of monkeys that provides tangible support to those with cancer, reminding them no one fights it alone. Right now, NoMo is just a prototype. But, with YOUR help, NoMo and his SMAC! buddy, Phoenix, can soon be in the hands of those…

The Importance of Online Presence for Small Business [Infographic]

Are your calls to action effective?

When you are driving for five hours you have a lot of time to think and stare at attractions on the road. One of the more interesting things for me to gaze at while driving are billboards. So many just fail at making a connection, while others just click. Here are some more thoughts on…

Nike wins gold with Olympic Greatness ad

Everyone knows that the Olympics are filled with top athletes from around the world. Some will attain greatness while others will fail. The real win is seeing people strive for greatness, no matter where it lives.

Has social media made you an ostrich?

Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You know, the stage where girls are yucky and guys don’t wear deodorant yet, but really should. It is a time period filled with experimentation, awkwardness and…

Are you green-washing to build up your marketing database?

Last week a conversation in my office really got under my skin. My coworkers Cristina and Karen were discussing that a large retailer asked them if they wanted to be green and have their store receipt emailed over to them. Now on the surface this seems very logical, less paper equals less trees being cut…

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