Category Archives: Facebook

Making heads and tails of the new Facebook Insights

If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. Instead of the bare bones metrics from the old Insights tool, the new tool offers more data than most folks truthfully need. If you aren’t into crunching numbers, the…

Americans spend 16% of time online on Facebook

This is an interesting video on the amount of time that Americans spend on Facebook from the Wall Street Journal. Would you believe that 16 percent of online time is spent on Facebook? Wonder what the overall time on social networks is.

Roast of Facebook

This is a hilarious video (click here if you can’t view the video) from the guys over at College Humor.

Global Pulse of Social Media in 2011

I have a problem that I need to admit. I read and I mean a lot. I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk….

Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

I used to think Yelp was pretty cool. Kinda like that slightly-older but still-in-high-school boyfriend you had way back when: he knew the best people, the best places to go, but once you graduated, you just knew he wasn’t really your style, so you went your separate ways. Yelp, like that ex of yours, is…

Facebook will not replace websites

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it. The interactions on…

Egypt’s Social Media Revolution by the Numbers

Over the past few weeks, we saw unprecedented news coverage of a revolution in Egypt. Despite a lack in initial traditional media outlets and internet sources due to government intervention, the people were able to be heard via social networks. These networks were not the underlying reason for social change, but rather served as an…