Category Archives: sports

A social media focus group in the 99-year old home of the Red Sox

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red Sox…

Putting up a Steel Curtain on Social Media

This post originally ran on PR Breakfast Club, but I wanted to share with you in case you missed it over there. A few weeks back, pundits noted that Twitter had its moment. The 140-character service was on fire with tweets mentioning the death of Osama Bin Laden at a rate that traditional news outlets…

ESPN – Wicked Local

I really love how ESPN gets their commercials hyper local. This one with Dustin Pedroia is especially awesome on two fronts. One he is my hight and is called the laser show and two, Esposito is referenced as the best. A win-win in my book. Thanks to Nick Gosselin for pointing this out — RELAX….

A Texas Sized PR Problem

This post originally ran on the PR Breakfast Club. If you haven’t heard by now, the NFL had a giant game in Dallas a few weeks ago. It brought in buco-bucks, drew the largest viewership in television history and made a lot of fans from a small town in Wisconsin very happy. So one would…

Social Media Correctly Picks Super Bowl Winner

Last week, I ran a report to decide the Super Bowl Champion using social buzz. After analyzing the data with the Lithium Social Media monitoring software, the collective social Web decided that the Green Bay Packers would be the Super Bowl champs. Fast forward a week and we’re looking at a successful experiment for using…

Using Social Media to Pick the Super Bowl Winner

Before the first snap of the NFL season was taken, I made a prediction for the Super Bowl champion. Like many of the pundits who get paid the big bucks, I was wrong. Unlike those folks who pick based on their guts, film breakdown or past trends, I used all of YOU to pull my…

Will Social Media dub Brady or Vick MVP?

A funny thing about popularity contests is that there can be only one winner. Friends, families and coworkers can be set into heated shouting matches pulling for their candidate, player or horse. So it’s been pretty entertaining watching the heated debates on the NFL’s MVP for the 2010 season with opinions from everyone from armchair…

Google