Category Archives: Uncategorized

Social media ROI

Anyone working with social media in some way shape or form has heard the simple phrase how do we measure ROI?  More times and not the person asking doesn’t have the clearest insight or idea of what you are doing all day. Things like can’t we hire an intern or outsource this stuff? Instead of…

Cartoon of the day

Mission $5 Million

Every August, the Boston Red Sox, NESN & WEEI team up to break up the non-stop sports cycle to take on a great cause. We’re not talking about taking down the evil empire or pot shots at one another, but rather an opponent that hasn’t been beat yet – cancer. The result of this team-up…

Mass Movies

Over the past few months, I’ve been hearing a lot about Plymouth Rock, not the boring rock that the Pilgrims landed on, but the movie studio set to open just outside the home of the Mayflower. The state is giving giant tax breaks to help spark growth in jobs to the Commonwealth. In itself, its…

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