23 Social Media Facts to Share with Executives

For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in my bookmark folders, but aren’t shared much outside of my company’s four walls – which is unfortunate.

Social media is a place to share, so here is a breakdown of 23 high-level numbers and statistics that can make jaws drop, and get the hamsters in their heads turning the wheel.  If you are asking why 23, well I was watching the NBA with my nephew when thinking up this post and figured I would pay homage to Jordan. Feel free to share in presentations as you like.

  • In the US, there are 149M active Facebook users, 70% log in once a day – Ogilvy & BuddyMedia
  • Social media accounts for ~ 25% of all time spent online over 35 minutes per hour – Nielsen
  • Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% – Experian Hitwise
  • 64% of Facebook users have liked a brand on Facebook – ExactTargetHow much time is spent on social media
  • By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account – TIME (12/7-1/3 edition)
  • Facebook’s fastest growing demographic is 17-35 year olds – TIME
  • 43% of Facebook users who “unlike” a brand do so because of too much push marketing – Exact Target
  • 46% of Internet users worldwide interact with social media on a daily basis –TNS
  • 25% of social media users are more likely to look into a brand advertising on social media – Adology
  • 15% of these users are more likely to purchase from social media advertisers – Adology
  • 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution –  Vistaprint
  • 46% of micro business owners utilize social media – Vistaprint
  • $4.26 billion will be spent on social media marketing globally in 2011 – eMarketer
  • 17% of US online consumers have created a Twitter account – ExactTarget
  • 48% of Twitter users check their account at least once a day – Exact Target
  • 71% of Twitter users expect to receive marketing messages via the platform – Exact Target
  • 41% of users who have unfollowed a brand on Twitter did so because they were over-marketed to – ExactTarget
  • 46% of Twitter users meet with friends more in person over 2009 – Social Mythbusting
  • 78.6% of consumers have joined a company’s community to get more information on the company – Universal McCann
  • 71% of community members say they are more likely to purchase from brand – Universal McCann
  • 66% of company community members note that the community has made them more loyal to a brand – Universal McCann
  • 63% of corporate community members note that they will recommend brand to friends/family – Universal McCann
  • Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad –  Social Media Case Studies, Stories, Perspectives

This post was inspired by this great post from my friend Arik Hanson, and I encourage you to post up a similar one if you are squirreling away stats and figures that could help your fellow social media practitioners.

48,826 Responses to 23 Social Media Facts to Share with Executives
  1. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  2. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  3. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  4. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  5. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  6. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  7. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  8. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  9. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  10. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  11. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  12. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  13. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  14. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  15. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  16. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  17. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  18. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  19. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  20. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  21. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  22. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  23. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  24. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  25. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  26. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  27. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  28. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  29. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  30. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  31. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  32. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  33. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  34. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  35. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  36. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  37. jeffespo
    March 17, 2011 | 6:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  38. jeffespo
    March 17, 2011 | 4:53 am

    @Caitlin_Jarvis Yeah some of the numbers make you take a step back

  39. […] the tools to market themselves and the work they are doing. This not only turns off supporters (43 percent of Facebook users who “unlike” a brand page do so because of too much push marketing) but also fails to deepen the level of engagement. Over 70 percent of Internet users are spectators […]

  40. […] the tools to market themselves and the work they are doing. This not only turns off supporters (43 percent of Facebook users who “unlike” a brand page do so because of too much push marketing) but also fails to deepen the level of engagement. Over 70 percent of Internet users are […]

  41. 50 social media stats (from Commentz)
    April 19, 2011 | 7:04 am

    […] “43% of Facebook users who “unlike” a brand do so because of too much push marketing – Exact Target.” (Jeff Esposito) […]

  42. […] “43% of Facebook users who “unlike” a brand do so because of too much push marketing – Exact Target.” (Jeff Esposito) […]

  43. […] there it was – payoff for less than two minutes of “tweeting” this morning. 23 (that’s twenty-three) Social Media Facts to Share with Executives. Oh yeah, that’s what I’m talking about. Gimme the facts and figures and I’ll make ‘em […]

  44. drewdclifton
    May 31, 2011 | 2:31 pm

    Hi Jeff,

    Could I have your permission to use some of your information in a write-up I am doing (giving away for free)? I will be sure to post credit. Let me know thanks, and thanks for the facts!

  45. jeffespo
    May 31, 2011 | 2:45 pm

    @drewdclifton Hi Drew, if you are looking to share on a blog, I ask that you give a link back to this post. If you are doing something firm and printed or an eBook, please cite me as your initial source and pass along a link when available.

    Thanks.

    Jeff

  46. drewdclifton
    May 31, 2011 | 3:00 pm

    @jeffespo @drewdclifton Hi Jeff, acknowledged and I will abide by this. Thanks. 🙂

  47. […] I observed. I shared. And, now, I’m producing. […]

  48. […] the UK custom publishing agency –  has done some of the fishing for you with some help from jeffesposito.com. For instance, did you know that 46% of Internet users worldwide interact with social media on a […]

  49. […] un estudio de Exact Target y CoTweet, 64% de los usuarios de Facebook “les gusta” una marca, ¿pero qué implicaciones tiene […]

  50. Social Media Facts
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    […] Social Media Facts By Justin Flitter June 16th, 2011 blog, Blog Posts, Business, facebook, social media, twitter 3350No Commentshttp%3A%2F%2Fjustinflitter.co.nz%2Fsocial-media-factsSocial+Media+Facts2011-06-16+02%3A29%3A13Justin+Flitterhttp%3A%2F%2Fjustinflitter.co.nz%2F%3Fp%3D3350 Please, feature an image for this post. yahooBuzzArticleHeadline="Social Media Facts";yahooBuzzArticleId="http://justinflitter.co.nz/social-media-facts";Social Media facts FYI – ps. Could be useful for your Social Media presentations From Jeff Espostito […]

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