Five for Friday 12.10.10

I cannot lie, but the weekend is a very welcome sight. How was your week? This week was some interesting things including Danny Brown’s Livefyre experiment and Facebook changing privacy rules against brands only to rescind them. Hopefully you enjoy this week’s edition of Five for Friday what stories did I miss?

48027, LOS ANGELES, CALIFORNIA - Tuesday November 11, 2010. HOLLYWOOD IS DEAD - CELEBRITIES POSE IN COFFINS AND GO OFF LINE IN 'DIGITAL DEATH' FOR WORLD AIDS DAY: A host of celebrities are raising money for charity by signing off their social networking sites for 24 hours - and playing dead in a series of macabre photographs. Lady Gaga, Justin Timberlake, Usher, Kim Kardashian, Jennifer Hudson, Ryan Seacrest, Elijah Wood, Serena Williams and Swizz Beatz are all pictured lying flat out in their coffins. The stars also suffered a 'digital death' for one day and signed off all their Twitter, Facebook and MySpace accounts to raise cash for World Aids Day on Wednesday. They logged off on Tuesday and will not sign back on until $1 million has been raised for Alicia Keys' Keep A Child Alive cause. During 'The Digital Life Sacrifice' they all filmed 'last tweet and testament' videos which will appear in ads showing them in coffins. Lady Gaga has more than seven million Twitter followers - while 3.5 million have signed up for Justin Timberlake's tweets. Alica Keys said: ''Once I got people on the phone and I was able to paint the concept for them, everybody was in. ''We're trying to make the remark, 'why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from?'' Celebrities taking part also include P Diddy, Serena Williams, Janelle Monae, Kimberly Cole, David LaChapelle, Daphne Guinness and Bronson Pelletier. Photograph:  Markus Klinko and Indrani, Supplied by , USA: +1  Disclaimer: BWP Media Inc and their brand Pacific Coast News does not claim any Copyright or License in the attached material. Any downloading fees charged by BWP Media Inc and their brand Pacific Coast News are for its services only, and do not, nor are they intended to convey to the user any Copyright or License in the material. By publishing this material, the user expressly agrees to indemnify and to ho

Facebook’s grand plan for the future – My good friend Keith Trivitt passed this gem from the Financial Times over the weekend and I am glad he did. It’s a pretty interesting look at where the folks over at Facebook see themselves in the future. Some sounds like Orwell, but I can see it happening.

Why Digital Death Sucks – This is a thought provoking article from Shonali Burke on the campaign where celebrities stopped Tweeting until they raised $1M. Now I thought that the whole thing was foolish from the get-go but Shonali shows how it might be more damaging in the long-run for charities.

An Arresting Act of Customer Service – How many times can you say that the police offer good customer service? A show of hands? Well since I don’t see any, you might want to take a look at these deeds from the Austin police department.

Social Media Does Not Equal PR – I was very happy to read this article from Stephanie Schwab (AKA @socialologist), because it plainly states the difference between public and social relations. The explanations can serve as go-to nuggets if you have to explain one to an executive.

What’s to be learned from Tumblr’s Outage by Anyone Involved in Social Media – Many folks reading this may have been grumbling when Tumblr went down for 24 hours or so earlier in the week and will probably disagree with this article from Peter Shankman. You know what, he’s absolutely right. Unless you own the platform that you are broadcasting on, whether it’s a blog, Twitter, Facebook or something else, unless you own the platform you are merely renting someone’s space and will be SOL if the site goes away. This is especially vital for companies who rely on social networks as their broadcast platforms. And if you are whining about the cost of hosting your own blog, the price shouldn’t be prohibitive as you can do it for under a $100 a year if you wanted to, which breaks down to $8.33 per month.

8 Responses to Five for Friday 12.10.10
  1. […] This post was mentioned on Twitter by jeffespo and Teresa Cantwell, Alltop PR. Alltop PR said: Five for Friday 12.10.10 […]

  2. Shonali
    December 14, 2010 | 3:48 pm

    Many thanks for including my post, Jeff. Truth be told, I didn’t expect to spark such interest or dialog, but I’m glad it did. And there are quite a few more posts/blogs that I see I have to add to my Reader!

    On another note – I am JEALOUS that you have the Livefyre comment system. After seeing dannybrown , gini dietrich and hackmanj use it, I really want to get it on my blog.

  3. jeffespo
    December 14, 2010 | 5:30 pm

    @Shonali dannybrown gini dietrich hackmanj It was a great read for a bogus campaign that was listed as “influencers” Some BS if you ask me. Shoot a tweet to the dudes at LiveFyre and they can hook it up.

  4. […] This post was mentioned on Twitter by jeffespo and jeffespo, jeffespo. jeffespo said: @dannybrown Hey dannybrown, I just mentioned you in my comment on "Five for Friday 12.10.10": […]

  5. hackmanj
    December 14, 2010 | 9:13 pm

    Sounds like we have some similar reading interests Jeff 🙂

  6. jeffespo
    December 15, 2010 | 5:20 am

    @hackmanj Well that’s always a good thing Joe 🙂 Hopefully I can share some nuggets that you may have missed or will enjoy.

  7. Shonali
    December 15, 2010 | 7:00 am

    @jeffespo Aw, thank you. gini dietrich has been trying to help me with livefyre but no go so far. 🙁

  8. jeffespo
    December 15, 2010 | 7:27 am

    @Shonali 🙁 Hopefully soon

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