Social Media ROI a video review


This post contains video, if you can’t view, please click here.

The title of Oliver Blanchard‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company.

I suggest picking up a copy today for your usage. And if you click the link below, you can get it for less and I’ll make a few pennies.

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

7 Responses to Social Media ROI a video review
  1. RossHollebon
    April 7, 2011 | 5:55 am

    Jeff: Great call, this book is a must have. Hil and I have been sharing my copy. Well structured with well thought out points. Thanks and keep up the wonderful work.

  2. kottavio
    April 7, 2011 | 8:26 am

    cute sling.

  3. jeffespo
    April 7, 2011 | 8:37 am

    @RossHollebon Thanks Ross. I need to make a visit soon…Hands down this is the best SM book that I have read in the past three years or so and really lays out the way to institutionalize the medium.

  4. jeffespo
    April 7, 2011 | 8:37 am

    @kottavio I wear it for comments like that 🙂

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