Is this Twitter’s Tipping Point?

There is no question that Twitter is my favorite social network. It is short hits that cut to the chase and there is no room for crap in 140 characters. I won’t say it was love at first sight, but after about 100 Tweets, I was hooked.

I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. Twitter is not easy and the interface is bulky, new users like my wife, find it clunky, overwhelming and at times dumb. To prove that those claims are not slander, it has been estimated that out of 200 million registered users on the microblogging site, only 20-40 million are active accounts.

Sure New Twitter and apps like Seesmic Look (remember the sensory overload launch?) aim to make it easy for users to get acclimated, but non-geeks aren’t into 3rd party apps and want to use it on site. So it is a catch-22 of a hurdle that I didn’t think Twitter could get past, until I saw the email below that my wife received yesterday alerting her that I @ replied to her:

New Twitter Emails

Now while I don’t like these emails for me and haven’t gotten emails from Twitter in months, it gives a call to action to return to the site. If I don’t want to log in every day, I don’t have to and is kind of like LinkedIn’s alerts that draw me back to the site to accept or decline requests – which is the only reason I really ever log onto LinkedIn. I also love this email system because it shows the willingness and want from the folks at Twitter to get away from the tech-nerd community and get the cool kids involved with their service.

What do you think of this? Is it a gimmick that will drive people away from the service, or will it increase the migration to Twitter’s flock?

7 Responses to Is this Twitter’s Tipping Point?
  1. The Power of One | danielbeylerian
    June 2, 2011 | 7:23 am

    […] Is this Twitter’s Tipping Point? (jeffesposito.com) […]

  2. WarrenWhitlock
    June 3, 2011 | 2:24 pm

    Whatever moves us from talking about the process, connects us and let’s people talk is good. Trans-media communication can allow anyone to talk to anyone

  3. jeffespo
    June 3, 2011 | 5:05 pm

    @WarrenWhitlock The biggest thing is getting the platform to critical mass to me. Sure the fail whale sucks, but you know I will deal with it if the platform continues to grow.

  4. WarrenWhitlock
    June 3, 2011 | 7:17 pm

    @jeffespo I can’t recall the last time I saw a fail whale (not counting the ocassional one time “Must be the Interwebz” glitches.

    When I started meeting a lot of people on LinkedIn, even before MySpace, I’d work feverishly to get them all in a email database so I could keep track. Facebook and Twitter curred me of that.

    Now I count on serendipity to put people and interests into the stream of data flowing by, and amazed at my ability to remember how to get a hold of someone (I just start from scratch and check in where I think I might find them)

    I can’t imagine getting the to contact me “my way”.. though I do tell people in radio interviews that I prefer Twitter and email by force of habit.

    Nowadays, I laugh when someone says “I wanted to reach out to you, but I couldn’t find you” 🙂

  5. jeffespo
    June 6, 2011 | 6:54 pm

    @WarrenWhitlock That does crack me up and it is kind of funny when I think back to my beeper as being connected 10 years ago or so.

  6. WarrenWhitlock
    June 6, 2011 | 7:03 pm

    @jeffespo HA! The beeper comment reminds me of a discussion I’ve been having on Twitter about “addiction” … Next time someone talks about being addicted to Twitter, I’ll remind them how easy it was to give up the beeper.

    Once I learned that connections and relationships were all about people not tools, I decided I would use whatever means needed to talk to them.. but will toss them aside without another thought if they weren’t profitable.

  7. jeffespo
    June 7, 2011 | 12:26 pm

    @WarrenWhitlock Exactly. Its one of those things that is very easy to forget Warren.

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