Launch, a video book review

A few weeks back, Wiley sent me over a copy of Michael Stelzner’s latest book Launch (Amazon link) to review for my blog. While I initially thought the book would be on social media since I know Stelzner from his blog Social Media Examiner, I can safely sat that I was wrong. The book was more of a manual for small business owners to build up their business via strategic content, below is my full review:

5 Responses to Launch, a video book review
  1. MichaelStelzner
    July 5, 2011 | 6:15 am

    Thanks for the review Jeff!

  2. jeffespo
    July 5, 2011 | 6:33 am

    @MichaelStelzner Thanks for watching. I do think it is a powerful book/roadmap for SMB owners.

  3. Tinu
    July 5, 2011 | 10:39 am

    Normally I hate the very idea of video. But then if it’s someone I like and the timer says less than 4 minutes, I’ll have a look. Very useful info, really interested in picking up that book now.

  4. jeffespo
    July 5, 2011 | 10:47 am

    @Tinu Thanks. I like video for review format, because with words you wind up writing too much and video has emotion and is under 2 minutes.

  5. jeffespo
    July 6, 2011 | 5:39 am

    @John_Trader1 Thanks sir

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