What can a 5-year old tell you about your logo?

You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully.

For businesses this is where logos come in. A lot of money is spent to identify the heart and soul of what the business is. So it is safe to say that everyone gets what these logos represent right? Well not always as we can see in this video with a 5-year old.

What does your logo say about you?

19 Responses to What can a 5-year old tell you about your logo?
  1. ginidietrich
    February 2, 2012 | 9:12 am

    @karlsprague Morning!

  2. jeffespo
    February 2, 2012 | 3:14 pm

    @garyalanmiller to me it was on making sure your logo translates to folks who can’t read or kids. Like does it make sense and will it stick

  3. garyalanmiller
    February 2, 2012 | 3:18 pm

    @jeffespo Totally.Just not sure it translates to age-targeted brands (McDonalds = yes, Puma = no for 5 yr old?). But, cute vid!

  4. jeffespo
    February 2, 2012 | 3:19 pm

    @garyalanmiller depends on parents purchasing patterns but can also show how some simple image-story telling can work.

  5. garyalanmiller
    February 2, 2012 | 3:41 pm

    @jeffespo Yes, it does!

  6. greenracine
    February 3, 2012 | 8:57 am

    @Solar_Sister Thank God for grand kids!

  7. VanaTrust
    February 3, 2012 | 9:31 am

    @Solar_Sister as our logo was drawn by an 8 year old, hopefully a 5 year old would like it. 🙂

  8. Buy Steroids
    February 11, 2012 | 2:24 pm

    we often over estimate the target audience’s ability to understand a clever design, make sure your logo is 5 yr old approved and uyou won’t go wrong.

  9. VickieKuhn
    February 21, 2012 | 7:51 am

    @jeffespo Might have to try the idea of (older) grand-kids creating the logo.

  10. JulesZunichPR
    February 21, 2012 | 7:43 pm

    Great insights and a super cute narrator via @jeffespo’s logo review: http://t.co/T52s1w92

  11. jeffespo
    February 21, 2012 | 9:01 pm

    @JulesZunichPR thanks

  12. Ari Herzog
    February 25, 2012 | 10:58 am

    Very true. About 20 years ago, former Magellan fund manager Peter Lynch wrote a series of books filled with his wisdom and tips on how to pick Wall Street stocks. A nugget of advice that stuck with me was to invest in stocks that a pre-teen could explain what the company does. This is why car repair shops like Pep Boys have always been great companies to buy, whereas pharmaceutical firms keep getting reverse splits and buyouts.
    Kids may say the darnedest things — but they usually know what they’re talking about and they should be listened.

  13. giveaviews
    February 28, 2012 | 12:31 am

    @jeffespo My 3 yr old can certainly tell you if she’s going to watch it, eat it, or beg mom to buy it based on a logo. Revertible as well!

  14. janszensnxgmi2
    February 28, 2012 | 11:25 am

    @giveaviews http://t.co/xeUMflXv

  15. Jake_Allan
    March 1, 2012 | 5:12 am

    @jeffespo definitely tells the truth without holding back 🙂 I can just see my cousin tearing apart company designs now!

  16. BolocoAtlantic
    March 1, 2012 | 6:04 am

    @jeffespo OMG! She sounds so adorable, Jeff! That’s a cheetah… 🙂 Please ask her what she thinks of my avatar… it’s our new logo. -Sal

  17. jeffespo
    March 1, 2012 | 9:15 am

    @BolocoAtlantic I love it reminds me of a wrapped burrito

    March 7, 2012 | 9:02 am
  19. cna training online
    April 2, 2012 | 11:47 am

    Logo must be plain and simple. Look at biggest company logos.

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