You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully.
For businesses this is where logos come in. A lot of money is spent to identify the heart and soul of what the business is. So it is safe to say that everyone gets what these logos represent right? Well not always as we can see in this video with a 5-year old.
What does your logo say about you?
@karlsprague Morning!
@garyalanmiller to me it was on making sure your logo translates to folks who can’t read or kids. Like does it make sense and will it stick
@jeffespo Totally.Just not sure it translates to age-targeted brands (McDonalds = yes, Puma = no for 5 yr old?). But, cute vid!
@garyalanmiller depends on parents purchasing patterns but can also show how some simple image-story telling can work.
@jeffespo Yes, it does!
@Solar_Sister Thank God for grand kids!
@Solar_Sister as our logo was drawn by an 8 year old, hopefully a 5 year old would like it. 🙂
we often over estimate the target audience’s ability to understand a clever design, make sure your logo is 5 yr old approved and uyou won’t go wrong.
@jeffespo Might have to try the idea of (older) grand-kids creating the logo.
Great insights and a super cute narrator via @jeffespo’s logo review: http://t.co/T52s1w92
@JulesZunichPR thanks
Very true. About 20 years ago, former Magellan fund manager Peter Lynch wrote a series of books filled with his wisdom and tips on how to pick Wall Street stocks. A nugget of advice that stuck with me was to invest in stocks that a pre-teen could explain what the company does. This is why car repair shops like Pep Boys have always been great companies to buy, whereas pharmaceutical firms keep getting reverse splits and buyouts.
Kids may say the darnedest things — but they usually know what they’re talking about and they should be listened.
@jeffespo My 3 yr old can certainly tell you if she’s going to watch it, eat it, or beg mom to buy it based on a logo. Revertible as well!
@giveaviews http://t.co/xeUMflXv
@jeffespo definitely tells the truth without holding back 🙂 I can just see my cousin tearing apart company designs now!
@jeffespo OMG! She sounds so adorable, Jeff! That’s a cheetah… 🙂 Please ask her what she thinks of my avatar… it’s our new logo. -Sal
@BolocoAtlantic I love it reminds me of a wrapped burrito
http://www.youtube.com/watch?v=n9OZVWN_a0c&feature=g-all&context=G23288dbFAAAAAAAADAA
a brit’s response to the video!
Logo must be plain and simple. Look at biggest company logos.