It has been a long season and now only one game remains for the NFL to crown a champion. Like many folks, I am excited for Sunday to watch the Giants and the Patriots duke it out for the Lombardi Trophy and will lay out a prediction out there.
Unlike many picks I am going away from my gut or stats and choose the winner of the Super Bowl based on social media buzz. All season long, I relied on a series of formulas that were run with social data pulled from Lithium’s Social Media Monitoring. The series of formulas (click here for a full breakdown) look at conversation share, NPS, positive/negative conversation share and SIM scores that each has an assigned number of points. While it may sound hair brained the methodology produced a 132-123 record in the regular season and a 6-4 postseason record including picking the Giants and Pats to represent their respective conferences two weeks ago.
To get the best result for the game, I looked at the teams; buzz numbers over the past week as well as the course of the entire playoffs and in both cases, social media picked Eli Manning to top Tom Brady in this super rematch:
- 7-Day Metrics: NY Giants 6, New England 3
- Playoff-Long Metrics: NY Giants 22, New England -6
Who are you picking this weekend?
@Liz2586 thanks!
@jeffespo Who will Win the Super Bowl? You could win a Championship NFL Jersey Or $50 Cash
http://t.co/FGprGhJP
@byrdiefranco Thanks 🙂
@jeffespo your welcome! Looking forward to your rss feed.
@DelphineRB Thanks for sharing
@jeffespo great article!
@pulvereyes nothing’s perfect. Plus was better than some newspaper folks who get paid for their picks.
@jeffespo @Giants @Patriots interesting… our livestream http://t.co/oS6xdCGc and rankings http://t.co/82Aif1bi would predict a pats win
@jeffespo I love those bottle cap icons. They are just awesome!
@critiques4geeks good luck to that one
@Steveology thanks bro. I found them when looking to revamp my site a while back. I can look for link if you want em
@Steveology ty sir hope all is well with you sir
@Drafted_Boy thanks for sharing the post mate
@jeffespo Thanks. When I change my blog I just might come back and ask you, but no need to look for them right now.
@jeffespo Right back at you! Have a great week.
@drafted_boy thanks for the RT Tony. How is the new gig going?
@Steveology likewise 🙂
@adweekcdn – pretty fun! Have a great social media contest coming up soon – would love to get your thoughts. Free for coffee? DM me!
@drafted_boy sounds good. I’ll DM you once I check my work calendar tomorrow.
@Steveology @jeffespo This was an interesting read…. with one minute left I’m interested in seeing the results!
@ljwire @Steveology two years in a row predicting SB correct with same formulas
@jeffespo @Steveology what can I say but i’m impressed
@ljwire 🙂
@jeffespo This was a close one. Did you ever think you might be wrong this time?
@Steveology yes, yes I did, but it was more on numbers and social data rather than me overall, but hey its still interesting to see
@jeffespo http://t.co/VMHn8oq9