Magic Hat: a case study in offline to online marketing


This post contains video, click here if you cannot view.

Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the Magic Hat Logosampling of the brews, I noticed on that had a QR code on it, leading to an online profile of the beer (click here to see site).

This was definitely the first time I’d seen a QR code on a beer, click the video above to see my full breakdown.

2 Responses to Magic Hat: a case study in offline to online marketing
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