Is your marketing smarter than a 4-year old?


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At the end of last week I heard my boss, Jason Keith, laughing hysterically at his desk. When I asked him what was so funny, he passed me the video above. It took me a while to get around to watching it, but when I did, I had to watch it a few times.

After I got over the initial humor of this 4-year old girl breaking down the tactics of toy marketers, I found myself nodding along with what she was saying. Marketers are fond of the keep it simple stupid, or KISS method, when building up a campaign. While it sounds simple, we often over think ourselves and we become desensitized by the marketing messages.

So it is interesting to see a simple mind see right through the tactics that were probably drafted up in a Madison Avenue boardroom with a multi-million dollar budget.

While this girl may be four, she still leaves marketers some key things to consider:

  • How are your customers using your products? There may be opportunities to capitalize on.
  • Are you being too predictable? Who says pink is just for girls and blue is just for boys?
  • Is your sales hook too predictable?
  • Is it time to change up your tactics or methodology?

And hell, we all love super heroes, so why should they be just for boys?

4 Responses to Is your marketing smarter than a 4-year old?
  1. MandieB
    May 14, 2012 | 10:54 am

    I love her. And I love her shaming the mass marketers with such a simple lesson.

  2. jeffespo
    May 14, 2012 | 11:10 am

     @MandieB you just love the super hero toys…

  3. MandieB
    May 14, 2012 | 12:12 pm

     @jeffespo Fact.

  4. Hillary13
    June 5, 2012 | 11:30 am

    I *love* listening to my four year old decipher marketing. “And when we see a circle in a circle, then we’ll know we’re at Target. Because that means Target.” 4 y/o
    And, “See this is a trick. They make it look all giant and juicy so you want it so bad, but it’s really just a normal popsicle.” 7 y/o

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