Are you marketing in the round?

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When I heard that friends Gini Dietrich and Geoff Livingston were writing a book together, I was happy for them. Throughout the process, I knew that Marketing in the Round would be good, but did not think that it was going to be something that would take readers out of their comfort zone.

Now don’t think that means that they are going all controversial. Rather the duo pushes readers to step back and look at their marketing in a more holistic manner. Sure social media may be the cat’s meow right now, but that does not mean that marketers should drop everything for it. Traditional methods still work.

The book itself takes you through the steps of getting a more rounded marketing structure and outlines some of the work that needs to be done. The tail end of each chapter offers worksheets for the reader to fill out, so it can be a learn while you read tool as well.

This book should be read if you…

  • work in marketing
  • hate silos
  • are looking to up-level your marketing game
  • don’t want to be left behind

If you want to pick up a copy of the book and save a few bucks, click here for my Amazon affiliate discount.

4 Responses to Are you marketing in the round?
  1. John_Trader1
    May 17, 2012 | 8:57 am

    Thanks for the review Jeff. Looking forward to reading this one!

  2. ginidietrich
    May 17, 2012 | 5:10 pm

    You are the bomb, Espo! My heartness for you continues!

  3. jeffespo
    May 17, 2012 | 7:46 pm

     @John_Trader1 it is a very good read that I highly reccomend

  4. jeffespo
    May 17, 2012 | 7:46 pm

     @ginidietrich the feeling is mutual