Optimize, a [VIDEO] book review

A few weeks back the folks over at Wiley passed me a copy of Lee Odden’s Optimize to do a video book review. The book itself is an outline for using content, social media and search engine optimization together to maximize success. Kind of like a big gooey PB&J sandwich.

My full review is below:

This post contains video, click here if you are having trouble viewing.

You should read this book if:

  • You are new to content, social, or search marketing
  • You are thinking about building out any of those programs
  • You are in one of these disciplines and are looking to add to your mix


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