Killing cars, News Media and Coke

Christmas Coke Bombs + MentosWhat seemed like an easy week turned into a whirlwind, aside from a mid-March snowstorm, I had the chance to speak on a panel about social media customer support with Jim Storer, Carissa O’Brien and Rosalind Morville for the NECCF. The panel was pretty awesome, but driving home in the icy slush was not so bueno. The week closed out with my eyes glued to a PowerPoint hell… How was your week? Have any good weekend plans? Have a good one and look forward to catching up next week, until then, enjoy this week’s edition of Five for Friday.

How Gap Activated Its SXSW Presence – this is a good look at how Gap maximized their presence at SXSW and built up a strong social presence that would make you forget a certain logo snafu.

Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter – an interesting look at social media in a vacuum for a large delicious beverage maker. I like how the company disputed the story a bit after publishing and would love to see a full data dive/attribution model.

Top 9 Movies That Killed The Most Cars – this is a good view, can you guess the movie that killed the most autos?

The State of the News Media in 2013 – very interesting read for anyone in the PR or media space.

Meet the Gatekeepers to Twitter and Facebook Data – this one is a decent read for data nerds or anyone wanting to know what it takes to tap into social data.

Image: Scott Beale

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