Personalizing to cut through the clutter


Last week I was asked by Adam Cohen to speak for five minutes on a key takeaway from SXSW for the third annual Austin2Austin put on by Fleishman Hillard and the Community Roundtable. While I could have talked about a ton of things from food trucks, to influencer marketing to Shaq being Shaq, I settled for talking about clutter and how smart companies are using it to their advantage. Below is my full talk but some key takeaways include:

  • Information overload
  • Making a conference what you want it to be
  • Experience marketing
  • Bad messaging
  • Indian food

If you attended SXSW, what was your biggest takeaway?

2 Responses to Personalizing to cut through the clutter
  1. HowieG
    April 3, 2013 | 1:13 pm

    I always felt the music part of SXSW would be so much more fun that the Interactive portion. Must be weird being in a lace where everyone behaves the way Mashable and Facebook and the Social Media/Tech people claim we do. Like always on smart phones (I rarely see more than token people when out and about on their phones, tweeting, facebooking etc. I can just picture everyone not looking at each other while in a crowd and instead playing angry birds 😉
    You look good bgtw!

  2. jeffespo
    April 3, 2013 | 1:16 pm

    HowieG Thanks Howie. I try to put the phone down while there and think I tweeted maybe 10 times the whole week there and most were DMs to meet up with folks. I just think so much is missed looking down and trying to be a part of everything or live-tweeting. You would love people watching in Austin.

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