What [insert current event] can teach you about [insert industry]

StopWhenever a celebrity makes a mistake, a company misspeaks, a natural disaster or political snafu occurs, bloggers take it upon themselves to pen a post of what we can learn from X. These posts are often list posts that come in counts of three, five or 10 and are things that the authors say should be avoided in a particular industry — often social media or PR.

Some of the advice is 101 while some is Monday morning quarterbacking.

Most of which is irrelevant to the reader and just pops up in feeds because the bloggers are trying to draw more eyeballs by having a post tied to current events or snafu – often called newsjacking.

In all honesty the Miami Heat winning the NBA title will not teach you anything about social media neither will posts about Kanye naming his kid North.

While the bloggers will claim that being timely is great all they are trying to do is drive eyeballs and lure in unsuspecting readers or showing up high in Google searches.

If you are thinking about writing a post like this – don’t.

If you are thinking of reading one of these posts, don’t you won’t learn anything and are really being Rick Rolled.


11 Responses to What [insert current event] can teach you about [insert industry]
  1. KDillabough
    June 24, 2013 | 7:54 am

    This is the perfect start to my Monday…and that’s no lie 😉 Cheers! Kaarina

  2. jeffespo
    June 24, 2013 | 8:30 am

    KDillabough 🙂 sad part is I am sure there will be a bunch of what July 4 can teach you about social media next week… it will probably have something about:
    1.) Make a Splash – like a pool you gotta jump in the social space. PS don’t pee in it
    2.) Sparkle – Make it shine and they will come
    3.) Give the ooohs and ahhs – make your customers happy every which way
    4.) Keep ’em fed – no one likes a party with too little food… make sure your content cupboard is full
    5.) Go out with a bang – go bog or go home

  3. KDillabough
    June 24, 2013 | 8:37 am

    jeffespo OMG you rock! I’m now going to monitor the situation and report back on how many you got right, haha! Thanks for making my Monday smile with delight! Cheers! Kaarina

  4. MikeSchaffer
    June 24, 2013 | 9:30 am

    1. Love this. 2. The trick is to balance the “NOW” with the perspective. Falling over yourself to get up a post about something that just happened without understanding the full picture is a big problem. Bloggers are not alone in this. Noted media critic Howard Kurtz lost his job at the Daily Beast because he rushed to write a story instead of taking the time to take in what was happening. http://www.huffingtonpost.com/2013/05/05/howard-kurtz-fired-cnn-reliable-sources_n_3219008.html

  5. jeffespo
    June 24, 2013 | 9:32 am

    MikeSchaffer #truestory and they say 1st better than correct right?

  6. bowden2bowden
    June 24, 2013 | 11:17 am

    I skip and I don’t! Well said Jeff

  7. jeffespo
    June 24, 2013 | 11:23 am

    bowden2bowden Always love seeing the linkbait pop up though

  8. bowden2bowden
    June 24, 2013 | 1:06 pm

    Ha 🙂

  9. JamesonBull
    June 25, 2013 | 10:58 am

    I’m thinking about writing  response post. 
    “7.5 Things I Didn’t Learn From Reading Jeff Esposito’s Latest Post”

  10. jeffespo
    June 25, 2013 | 11:21 am

    JamesonBull I welcome that

  11. cafegabriel
    July 23, 2013 | 12:13 am

    I’m not sure that I agree. I have actually gotten some pretty healthy insight from these types of posts and probably the only reason why I read them is because they used ‘good bait’. I’m not mad at it. I will agree that 7 times out of ten, most of what is shared is common sense or stuff you already know. But if you are reading these types of post from trusted, reliable and credible sources, then you’re in good hands. Gabrielpr.ca

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