Twitter X-Factors

Exact Target and CoTweet put out this report (click here if you are having trouble viewing) a few weeks ago and got the chance to chat with the team behind the report. There are some excellent nuggets for people looking for new findings on the Twitter demographic. Perhaps the most interesting is how engaged the Twitter user is compared to the rest of consumers (page 15). I would suggest printing this out and giving it a good look.

Twitter X-Factors – AG2010 (ExactTarget)

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