Global Pulse of Social Media in 2011

I have a problem that I need to admit. I read and I mean a lot. I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk. One paper that I recently read was Burson-Marsteller’s The Global Social Media Check-up 2011. Unlike many reports that focus on one network and give some interesting stats, this study takes a look at four major social groups surveying companies across four geographical regions – USA, Europe, Asia-Pacific and Latin America.

There are a ton of useful nuggets in the piece that can boost your case if you are still trying to “sell” a particular network to your boss, CMO, president or just to yourself. Below are the stats that really stood out to me:

  • Asian companies saw a 68% growth in corporate Twitter accounts
  • The followers of corporate Twitter accounts grew 241% year over year
  • 40% of corporate Twitter accounts engage in some kind of customer service
  • US companies average 5.3 Facebook fan pages a 179% increase
  • The US saw a 63% increase in corporate blogs
  • 36% of companies maintain blogs globally

You can view the full research report below:

Do you think that using 100 companies on the Fortune 100 list was too small a sampling? Or do you think it gives us a good overall view?

 

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  1. […] The global pulse of social media is posted by Jeff Esposito. […]

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