Category Archives: Facebook

Put the groans away, Facebook’s algorithm change is good for you

Every time that Facebook announces a change in their algorithm, like they did earlier this week, you hear a collective groan from the echo-chamber of the talking heads in the social media space. “Facebook is killing organic reach,” “Facebook is Pay-to-Play,” or “Facebook hates business, except their money” – enough already Facebook is a business…

Listening and acting on social signals

A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users….

Looking back on six years on Facebook… and how to get yours

Believe it or not, Facebook turned 10 today and as a special gift to users, they gave us a look back video showcasing your time on Facebook. Here is mine: What events stood out on yours? Unfortunately, Facebook did not offer sharing options, so you’ll have to take an approach that takes some code look-ups…

Facebook’s the crack and we’re all greedy junkies

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The new algorithm will only post content that is relevant to the end-user, meaning users get the content they care about, not the content that games the Edgerank by hopping on memes or posting cute babies or puppies (if…

Facebook changes in the real world

A bit satire, a bit lazy post, but also a bit true. Imagine if Facebook’s changes happened to your offline life…

Facebook’s Facedeals McCreepy or Super Cool?

Last week, I read this blog post from Digital Trends about Facebook’s testing of Facedeals, a service that checks you into a location using facial recognition and gives you coupons based on interest. Here are some of my thoughts on the concept/test:

Facebook Timeline for Brands

Facebook Timeline for Brands | Changes & Hidden Implications View more presentations from Social@Ogilvy