Is cult status better than viral?

We always look at the shiny object and tend to over-glorify a campaign that went “viral.” One thing we tend to neglect are companies that have surpassed viral and went more cultish – think Apple. While Apple has their followers, I would tend to argue that they may not be as passionate as the fans of the Alchemist in Waterbury, VT.

Can you name another business that you might go gaga over?

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